Content Writer

• Location: remote

• Start date: October 2023

• Type: Part time

The Opportunity

• As we strengthen our brand and awareness, we want to make Kayros Games more vocal across African countries. We are looking for a versatile and creative content writer who will help us craft powerful and differentiating pieces of content to promote Kayros, educate, and engage with our communities of gamers.

• You’ll be working within the marketing team and in contact with various internal stakeholders (CRM, Social, PR, Product, Customer Service ...).

What You'll Do

• As a Content Writer, you’ll tell compelling stories about our brand, service, and company that increase awareness of Kayros Games, connect with our community, and build brand loyalty and trust. Your main missions will be:

• Content strategy and production

• Help define and execute our content strategy, creating content adapted to our community and that gets measurable results in line with business goals, including blog posts, social posts, catchlines, marketing material

• Contribute to building our editorial strategy & calendar in proposing ideas for themes, subjects and examples of content that will help us build a strong and appealing brand.

• Creative copywriting

• Craft catchy copy for brand marketing and awareness campaigns that explain our service in a compelling way, adapting the message to fit the medium - from homepage, to digital ads and videos.

• Work on the conception of impactful advertising activations (especially on social networks) and their deployment from storytelling to production.

• Imagine and develop new types of video content or animated assets for our social media in coordination with our social media manager and brand designers. Source profiles, stories and data, write impactful scripts, run interviews and help on the conception and editing of the assets.

• Contribute to the writing of briefs and debriefs as part of the production of assets and campaigns.

• Tone of voice & editorial guidelines:

• Be the editorial referent for all incoming requests

• Contribute to defining our tone of voice and make it evolve over the course of our development.

Required Skills

• 2-5 years of experience in content creation or copywriting for a brand, an advertising or digital marketing agency, or a professional publisher.

• Impeccable writing and editing skills in English with a passion for storytelling & creativity while having meticulous attention to detail.

• A passion for telling captivating stories through words, and an understanding of how copy and design work hand-in-hand

• Good knowledge of pop culture and new social trends (e.g. TikTok) across different markets in Europe

• Curious, versatile and ability to execute fast & well

Nice to have

• Interest or previous experience in gaming and/or crypto space

• Experience working in a fast-growing tech start-up environment

• Good ability to multitask and manage priorities of various stakeholders in a large organization

• Content creation experience on personal social media (Twitter, LinkedIn, Instagram, TikTok, Youtube)

• Skills in video creation & editing